2023 - 2022
Project: Search Engine Optimisation and Content Creation
Good Advice UK- Incorporated 20,000 extensively researched keywords into website sections, blogs, and social media descriptions for increased page visibility on SERPs.
- Implemented strategic measures to enhance website load speeds, achieving a noteworthy improvement of at least 15%. Streamlined website performance by editing header tags and generating alt text for over 400 images, ensuring a cohesive and accessible user experience
- Crafted over 50 banners and 4 newsletters in compliance with GDPR guidelines, collaborating seamlessly with internal teams to reach clients' existing and potential contacts.
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Authored 6 scripts for client interviews, transforming the content into engaging short and long-form videos and audio clips for dissemination across YouTube, LinkedIn, and Instagram.
Tools used: Google Keyword Planner, Yoast for WordPress, Canva, Adobe Express, Mailchimp, Audacity, Microsoft Clipchamp, Synthesia
Volunteer: Fundraiser for Earthquake Victims
- Organised a two-day fundraiser with an influencer and videographer to sell products donated by high-profile and independent clothing brands, raising £10,000 for two earthquake relief charities.
- Ran a 10-day Instagram ad campaign to reach 18,000 accounts through collaborative posts with Carhartt WIP UK.
Featured in: Trippin’s WhatsApp Broadcast, Week 9 - London
2021
Project: Website Management and Newsletter Design
Studio Vali Mahlouji
- Orchestrated the design and layout of the written and visual content of two WordPress websites while making plugin and other additions to improve load times.
- Skillfully revised and polished content for four project announcements and two newsletters, ensuring relevance and professionalism in communication.
Tools used: WordPress, Adobe InDesign
Project: Social Media Listening
Undisclosed White Goods MNC
- Sifted over 10,000 pre-collected online comments and impressions to generate topic clusters.
- Collected 7,500 consumer responses relevant to specific topic clusters over social media and made translations from Turkish to English. Reported findings to the client verbally and in writing.
Tools used: Microsoft Office, Google Docs, Twitter, Facebook, Message Boards
Since 2020
Business Plan Writing
Have prepared over 80 business and marketing strategies with market analysis and financial forecasts for self-employed entrepreneurs and SMEs seeking to launch in the UK.
Industries include fashion, e-commerce, healthcare/pharma, construction/real estate/architecture, logistics, finance, and professional services.