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Selected Work



Commercial Strategy & Digital Infrastructure 
(Since 2021)

Authored Go-To-Market strategies and commercial business plans for B2B entrepreneurs, conducting market analysis to define value propositions and growth channels. 

Managed digital ecosystems for a boutique law group across three WordPress sites, overseeing SEO strategy, content scheduling, and LinkedIn presence.

Coordinated website redevelopment with external developers, authoring SEO-optimised copy. Launched and managed targeted social campaigns, driving 5,600+ views in month one via consistent messaging and asset creation.



Namae no Nai: A Series of London Club and Concert Events
(Since 2023)

Produced independent music events scaling to 200+ attendees, managing end-to-end logistics from venue coordination and technical setup to guest experience.

Oversaw artist relations and financial disbursements for 10+ acts, ensuring smooth handovers and strict contractual compliance.

Executed retention marketing campaigns via Mailchimp, utilising subscriber segmentation to optimise open rates and drive repeat ticket sales.




Live Logistics & Partnerships: Earthquake Relief
(March 2023)

Co-led a two-day fundraising event alongside two collaborators, raising over £9,800 through product sales and donations. 

Oversaw venue logistics, brand partnerships, and day-of operations. 

Secured donations from brands including Carhartt WIP UK, Palace Skateboards, Supreme, and independent clothing boutiques and brands.



Cross-Border Manufacturing: Chill Out Relaxing Clothes (2017-18)

Coordinated end-to-end production for British artist Oliver Payne's independent label. 

Translated complex Shima Seiki CAD specifications and 14gg multigauge flat knitting requirements into commercially viable retail goods. 

Managed limited-run manufacturing and international inventory delivery to luxury stockists including Union Tokyo, acting as the primary liaison for sourcing, pricing, and quality control.

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